In September last year, I opened up my emails to find an exciting one from Djeco - the French toy company. Djeco are fantastic at hiring illustrators for their fun toys and activity games.
The project was to produce artwork for 30 underwater stickers with a young audience in mind. The brief was an excellent one because not only was the client lovely - friendly, easy to communicate with and fun, but it was also quite detailed. I love a detailed brief! Even if the client slightly changes their mind as the artwork progresses, it’s always easy to start on a project if they start with lots of pointers.
The djeco creative team gave me a suggestion list for subjects - treasure chest, turtles, jellyfish etc but I was free to come up with new ideas. They also included some of my images that they liked from Instagram which gave me a style direction. The stickers were for girls aged 4 - 8 years old and because they would be quite small, it was important not to go overboard with the detail - this would be lost once they were printed at the required size. Here are some of the sketches I sent initially:
To say the project went swimmingly would be both a terrible pun and an understatement! Djeco liked everything I sent to them. After a few tweaks (the mermaid didn’t make the cut!) we had a discussion about what colour glitter might be the prettiest and that was it. Here is the actual artwork below:
The stickers are now available to buy through Djeco stockists and I have my own samples for my portfolio. Job done!